Student recruitment for the keyword advertising project
Student recruitment
Student recruitmentStudent activitiesApplications open
Recruitment overview
One student will be selected to plan and operate keyword advertising for a real business and analyze its results. Over three months, the student will gain practical experience and document the work in a portfolio.
EligibilityDongyang University students interested in digital marketing and data analysis
Places1 student
Student activity allowanceApproximately 5% of the advertising budget. The amount and payment arrangements will be communicated after selection.
Activity periodThree months after selection; the detailed schedule will be agreed individually
Application periodNovember 11–13, 2026, closing at 23:59 KST · 3 days
How to applyComplete and submit the online form at the bottom of this page
SelectionMotivation, relevant experience and availability will be reviewed; results will be communicated individually
About the project The project provides hands-on keyword advertising experience with the publisher IRS Global. The student will learn about the business and its customers, then plan keywords and advertising copy around the agreed objectives and budget.
Activities 1. Understand the products and target customers and plan the campaign. 2. Select search keywords and write and register advertising copy. 3. Operate campaigns and adjust bids within the agreed budget. 4. Compare clicks and advertising costs to identify improvements. 5. Summarize advertising spending and results in a monthly report.
Practical experience Experience planning, campaign operation, analysis and improvement. Use data to explain recommendations and prepare a portfolio using only materials approved by the participating business.
How to apply Complete the form below with your name, department, year of study, email, motivation, relevant experience and availability. If you have no relevant experience, write “None”. Selection results and the activity schedule will be communicated individually by email.
ONLINE APPLICATION
Apply for the project
Complete the form below. Only institute administrators can view applications. Selection results and activity dates will be communicated individually.
