Researchers

Seong studies customer experience in tourism and hospitality, with a focus on marketing, service management and customer satisfaction. Main topics include wellness tourism, platform ESG management and hotel reviews.

Lee studies relationships between customers and service providers, with a focus on marketing, advertising and public relations, and consumer behavior. Main topics include service quality, customer experience and place brand image.

Park studies business practices and consumer responses, with a focus on marketing, ESG management and accounting. Main topics include the digital transformation of outdoor advertising, advertising policy and social enterprises.

Lee studies electronic word of mouth and platform markets, with a focus on e-business and data analytics. Lee uses digital data, including reviews and music, to analyze market reputation and consumer responses.