Research Papers

Explore selected research papers and their topics.

How culture shapes the helpfulness of online reviews

Cultural Contingency in Electronic Word-of-Mouth: The Moderating Effect of National Culture on the Valence-Helpfulness Relationship

JournalInternational Marketing Review

This study examines how national culture shapes the relationship between positive or negative online reviews and their helpfulness.

When Environmental Performance Outpaces Social Foundations: Asymmetric Environmental–Social Misalignment and Market Valuation

JournalCorporate Social Responsibility and Environmental Management

This study examines how misalignment between a firm’s environmental performance and social foundations relates to its market value.