The award-winning paper compares Korea and the United States to examine the relationships among social media content, customer engagement and brand equity.
The paper coauthored by Jungwon Lee and Cheol Park received the 22nd Korean Management Review Outstanding Paper Award.
Faculty activity
RecipientsJungwon Lee; Cheol Park
Award22nd Korean Management Review Outstanding Paper Award
Award year2021
Lee’s affiliation at the timeDoctoral candidate, Korea University