Jungwon Lee

Lee studies electronic word of mouth and platform markets, with a focus on e-business and data analytics. Lee uses digital data, including reviews and music, to analyze market reputation and consumer responses.

Teaching and research

At Dongyang University’s Department of IT Convergence Management, Lee teaches and researches e-business and data analytics. Lee examines online reviews, consumer behavior and national culture, as well as applications of machine learning in marketing.

Official faculty directory

Journal Articles

View all

Mapping the scope of perceived cultural resources across employee satisfaction judgments: Evidence from 153,123 employee narratives

Authors: Jungwon Lee · Byungchul Kim · Inpyo Kim · Okkyung Jung
Journal: Acta Psychologica
Publication: 2026.10 · 270, 107904
DOI: 10.1016/j.actpsy.2026.107904

Article · DOI

When Generative AI Is Reported as a Leading Travel Information Source: Rank-Sensitive Associations with Completed-Trip Portfolios and Implications for Sustainable Destination Governance

Authors: Cheong Dong Kim · Jungwon Lee
Journal: Sustainability
Publication: 2026.09 · 18(17), 8955
Role: Corresponding author
DOI: 10.3390/su18178955

Article · DOI

When Brand Prominence Mutes Uniqueness: Deconstructing the Prominence Paradox with Network Science and Machine Learning

Journal: Acta Psychologica
Publication: 2026.06
Role: first author

Publisher · article details

A constraint on the self: The dual role of prior market reputation in multidimensional differentiation within platform ecosystems

Authors: Jungwon Lee
Journal: Journal of Business Research
Publication: 2026 · 215, 116321
DOI: 10.1016/j.jbusres.2026.116321

Article · DOI

Beyond static optimality: a dynamic and strategically contingent framework for marketing positioning in cultural markets

Authors: Yunhye Lee · Jungwon Lee
Journal: Journal of Strategic Marketing
Publication: 2026 · 34(4), 354–374
DOI: 10.1080/0965254X.2026.2636831

Article · DOI

Awards and Honors

View all

Outstanding Paper Presentation Award, 2026 Spring Conference

Awarding body: Service Marketing Association
Award date: 2026.03.27

Outstanding Paper Presentation Award, Spring Conference

Awarding body: Korea Strategic Marketing Association
Award date: 2025.05.17

22nd Korean Management Review Outstanding Paper Award

Awarding body: Korean Academic Society of Business Administration
Award date: 2022.02.22
Note: Selected in 2021. The paper, co-authored with Chul Park, compares Korea and the United States in its study of social media content, customer engagement and brand equity.

Official Award Recipients