About the project
The project provides hands-on keyword advertising experience with the publisher IRS Global. The student will learn about the business and its customers, then plan keywords and advertising copy around the agreed objectives and budget.
Activities
1. Understand the products and target customers and plan the campaign.
2. Select search keywords and write and register advertising copy.
3. Operate campaigns and adjust bids within the agreed budget.
4. Compare clicks and advertising costs to identify improvements.
5. Summarize advertising spending and results in a monthly report.
Practical experience
Experience planning, campaign operation, analysis and improvement. Use data to explain recommendations and prepare a portfolio using only materials approved by the participating business.
How to apply
Complete the form below with your name, department, year of study, email, motivation, relevant experience and availability. If you have no relevant experience, write “None”. Selection results and the activity schedule will be communicated individually by email.
Online application
Open the linked student recruitment notice and select “Apply for this project” to complete the form.