Jae-cheol Lee

Lee studies relationships between customers and service providers, with a focus on marketing, advertising and public relations, and consumer behavior. Main topics include service quality, customer experience and place brand image.

Teaching and research

At Dongyang University’s Department of IT Convergence Management, Lee teaches and researches marketing, advertising and public relations, and consumer behavior. Lee examines customer-provider relationships, service quality and brands.

Official faculty directory

Journal Articles

View all

The Antecedents Factors and Consequences of the Brand Image of Agricultural and Livestock Products: Focused on the Local Korean Native Cattle

Authors: 임재국 · 이재철 · 김수정 · 최윤정
Journal: Journal of Marketing Studies
Publication: 2016 · 24(2), 183–203

Journal record · KCI

The Effects of Beauty Service Industry Employees’ Job Satisfaction on Perception of Service Quality by Customers

Authors: 이영주 · 이재철 · 임재국
Journal: Asian Journal of Beauty and Cosmetology
Publication: 2012 · 10(1), 79–90

Journal record · KCI

Influence of Employees’ Job Satisfaction and Service Commitment upon Customers’ Service Quality Perception and Customer Behavior - Use dyadic data in beauty service business -

Authors: 이영주 · 이재철
Journal: Asian Journal of Beauty and Cosmetology
Publication: 2011 · 9(3), 57–72

Journal record · KCI

Structural Analysis of Individual Characteristics and Social Influence among Skin Care Service Users

Authors: 임진숙 · 이재철
Journal: Journal of the Korean Society of Beauty and Art
Publication: 2010 · 11(1), 79–99

Journal record · KCI

Analyzing Relationship Model and Moderating Effects of the Clients' State of Illness in the Health Care Service Sector

Authors: 박이섭 · 이재철 · 박동진
Journal: Journal of Marketing Studies
Publication: 2008 · 16(4), 49–79

Journal record · KCI

Books

View all

Understanding Modern Marketing

2025

이재철 · 박진표 · 성현선 · 오름디자인기획. 370 pp. ISBN 9791186405093.

Book record

Service Marketing

2025

이재철 · 성현선 · 박진표 · 오름디자인기획. 308 pp. ISBN 9791186405109.

Book record

Understanding Consumer Behavior

2018

이상환·김성진·김찬목·박수용·박정희·박진표·박현정·신정화·이재철·이창원·임태선·허원현·황민주 · 삼영사. ISBN 9788944504631.

RISS record Book details

Understanding and Practicing Advertising and Public Relations

2006

정재일·이재철·박정희·신정화·이창원 · 삼영사. ISBN 9788944531828.

RISS record Book details

Service Marketing

1998 · 2001 · 2008 · 2013

이상환·이재철 · 삼영사. 1998 publication; second edition (2001), third edition (2008), fourth edition (2013). ISBN8944532206 (1998), 9788944532207 (2001), 9788944500596 (2008), 9788944503054 (2013).

1998 publication record 2001 second edition 2008 third edition 2013 fourth edition

Research Reports

View all

Yeongju Comprehensive Employment Plan for the Eighth Municipal Administration (2023–2026)

Authors: Jin-pyo Park, Jae-cheol Lee and Yoon-jung Kim
Publication: Dongyang University Industry–Academic Cooperation Foundation · 2022.12
Role: Co-researcher
Note: A research report on the comprehensive employment plan submitted to Yeongju.

Yeongju Report PDF

Developing and Utilizing Locally Rooted Return-to-Farming Human Resources

Authors: 이재철·이도선
Publication: Daegu Gyeongbuk Development Institute · 2006 · RHRD Research Report 2006-10
Note: A policy study on developing and utilizing return-to-farming human resources in local communities.

Research report · Official archive

Teaching and Public Engagement

View all

Presentation on place marketing at a Yeongdeok regional development seminar

2024.10.18–19

Lee presented a marketing strategy for building a distinctive place image for Yeonghae at a Yeongdeok regional development seminar.

Host university report

Eleventh Yeongju Global Leadership Program Completion Ceremony

2023.12.06

Attended the completion ceremony as graduate school dean at the time.

Source report

Third Dongducheon Global Leadership Program Completion Ceremony

2023.02.23

Attended the completion ceremony as graduate school dean at the time.

Source report

Forest Healing Instructor Level 2 Training: Seventh Cohort Completion Ceremony

2021.10.16

The seventh cohort of the Forest Healing Instructor Level 2 training course completed its program during Lee’s tenure as director of Dongyang University’s Lifelong Education Institute.

Official university report

Lecture at the Yecheon County Public Policy Forum

2017.10.26

Lectured on construction and transport policy and economic priorities for shared development during his tenure as graduate school dean at Dongyang University.

Official university report

Thesis Supervision

View all

Effects of the Health Belief Model on Theme Park Service Quality Perceptions and Revisit Intentions: The COVID-19 Context

2022

Supervisor: Jae-cheol Lee · Dongyang University Graduate School · Doctoral dissertation.

Thesis record · RISS

Effects of Traditional Market Customers’ Sought Benefits on Selection Attributes and Behavioral Intentions: Yeongwol Seobu Market

2021

Supervisor: Jae-cheol Lee · Dongyang University Graduate School of Information · Master’s thesis.

Thesis record · DBpia

Effects of Social Media Advertising Attributes on Advertising Value, Attitudes, Brand Image and Purchase Intention in Beauty Services

2018

Supervisor: Jae-cheol Lee · Dongyang University Graduate School · Doctoral dissertation.

Thesis record · DBpia

Effects of Internal Marketing on Job Satisfaction and Turnover Intention among Students in Industry-Contracted Beauty Programs

2017

Supervisor: Jae-cheol Lee · Dongyang University Graduate School · Doctoral dissertation.

Thesis record · RISS

Related updates

View all

Three faculty members coauthor two marketing textbooks Jae-cheol Lee presents a place marketing strategy for Yeonghae, Yeongdeok Professor Lee Attends the Eleventh Yeongju Global Leadership Program Completion Ceremony Professor Lee Attends the Third Dongducheon Global Leadership Program Completion Ceremony Jinpyo Park leads research for Yeongju’s comprehensive employment plan

View all

Researchers