Jin-pyo Park

Park studies business practices and consumer responses, with a focus on marketing, ESG management and accounting. Main topics include the digital transformation of outdoor advertising, advertising policy and social enterprises.

Teaching and research

At Dongyang University’s Department of IT Convergence Management, Park teaches and researches marketing, ESG management and accounting. Park examines outdoor advertising policy and practice, and consumer responses to digital media.

Official faculty directory

Journal Articles

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An Exploratory Study on the Expansion of Free Outdoor Advertising Zones and the Construction of Place Branding and Digital Ecosystems

Authors: Hong-geun Jin · Jinpyo Park
Journal: Journal of OOH Advertising Research
Publication: 2026 · 23(2), 23–50

KCI Record

A Study on the Digital Transformation of Fundraising Outdoor Advertising: Institutions, Business Viability, and Operations

Authors: Jinpyo Park · Sungwook Shim · Woonhan Kim
Journal: Journal of OOH Advertising Research
Publication: 2025 · 22(4), 5–31

KCI Record

A Study on the Legal Validity and Development of Specific Outdoor Advertising Zones: In-depth Interviews with Experts

Authors: Woonhan Kim · Jinpyo Park · Young-gon Sohn · Hyun-joo Jung
Journal: Journal of OOH Advertising Research
Publication: 2025 · 22(2), 57–80

KCI Record

An Exploratory Study of Rational Management of Outdoor Advertising for Maintenance: Expert Perceptions

Authors: Woonhan Kim · Jinpyo Park
Journal: Journal of OOH Advertising Research
Publication: 2024 · 21(1), 5–30

KCI Record

Expert Perceptions of Public Support through Fundraising Outdoor Advertising: International Events and the South–North Joint Olympics

Authors: Jinpyo Park · Woonhan Kim
Journal: Journal of OOH Advertising Research
Publication: 2020 · 17(1), 5–26
DOI: 10.22993/joa.17.1.202002.5

KCI Record

Books

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Understanding Modern Marketing

2025

이재철 · 박진표 · 성현선 · 오름디자인기획. 370 pp. ISBN 9791186405093.

Book record

Service Marketing

2025

이재철 · 성현선 · 박진표 · 오름디자인기획. 308 pp. ISBN 9791186405109.

Book record

History of Out-of-Home Advertising in Korea

2020.04.30

Coauthored by In-Seop Shin and others, including Jinpyo Park. Hankyungsa, 358 pages. ISBN 9788968442216.

Book details Coauthor details

Understanding Consumer Behavior

2018

이상환·김성진·김찬목·박수용·박정희·박진표·박현정·신정화·이재철·이창원·임태선·허원현·황민주 · 삼영사. ISBN 9788944504631.

RISS record Book details

Research Reports

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Yeongju Comprehensive Employment Plan for the Eighth Municipal Administration (2023–2026)

Authors: Jin-pyo Park, Jae-cheol Lee and Yoon-jung Kim
Publication: Dongyang University Industry–Academic Cooperation Foundation · 2022.12
Role: Principal investigator
Note: A research report on the comprehensive employment plan submitted to Yeongju.

Yeongju Report PDF

Teaching and Public Engagement

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Student research supervision and an encouragement award in a social enterprise competition

6 Dec 2025

Supervised the Dongyang IT Convergence Innovation student team, which received an encouragement award in the national university competition for outstanding social enterprise case studies.

University News

Article on eco-friendly agricultural consumption and ESG practices

28 Nov 2024

Contributed “Expanding consumption of environmentally friendly agricultural products to put ESG into practice,” published in Dong-A Ilbo on 28 November 2024.

Department Announcement Dong-A Ilbo Issue Archive

Supported tenant companies through the business incubator

Apr 2020

Identified as director of Dongyang University’s business incubator in 2020, when the centre promoted a Homeplus retail event and market access for tenant companies.

Herald Business

Lecture at the public–private dietary education workshop

15 Dec 2017

Delivered a lecture on communication strategies for dietary education at the workshop hosted by the Ministry of Agriculture, Food and Rural Affairs.

University News

Cheongbaji supervision and a silver award in the 2017 dietary education competition

27 Oct 2017

The student club supervised by Jinpyo Park received the Minister of Agriculture, Food and Rural Affairs silver award.

University Faculty News

Related updates

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Jin-pyo Park listed as a discussant for the 2026 outdoor advertising research forum Supervised team receives a social enterprise competition award Three faculty members coauthor two marketing textbooks Column on environmentally friendly consumption and ESG Jinpyo Park leads research for Yeongju’s comprehensive employment plan

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Researchers