Jin-pyo Park · Full list

Browse research outputs, teaching and public engagement by category.

Teaching and research

At Dongyang University’s Department of IT Convergence Management, Park teaches and researches marketing, ESG management and accounting. Park examines outdoor advertising policy and practice, and consumer responses to digital media.

Official faculty directory

Journal Articles

An Exploratory Study on the Expansion of Free Outdoor Advertising Zones and the Construction of Place Branding and Digital Ecosystems

Authors: Hong-geun Jin · Jinpyo Park
Journal: Journal of OOH Advertising Research
Publication: 2026 · 23(2), 23–50

KCI Record

A Study on the Digital Transformation of Fundraising Outdoor Advertising: Institutions, Business Viability, and Operations

Authors: Jinpyo Park · Sungwook Shim · Woonhan Kim
Journal: Journal of OOH Advertising Research
Publication: 2025 · 22(4), 5–31

KCI Record

A Study on the Legal Validity and Development of Specific Outdoor Advertising Zones: In-depth Interviews with Experts

Authors: Woonhan Kim · Jinpyo Park · Young-gon Sohn · Hyun-joo Jung
Journal: Journal of OOH Advertising Research
Publication: 2025 · 22(2), 57–80

KCI Record

An Exploratory Study of Rational Management of Outdoor Advertising for Maintenance: Expert Perceptions

Authors: Woonhan Kim · Jinpyo Park
Journal: Journal of OOH Advertising Research
Publication: 2024 · 21(1), 5–30

KCI Record

Expert Perceptions of Public Support through Fundraising Outdoor Advertising: International Events and the South–North Joint Olympics

Authors: Jinpyo Park · Woonhan Kim
Journal: Journal of OOH Advertising Research
Publication: 2020 · 17(1), 5–26
DOI: 10.22993/joa.17.1.202002.5

KCI Record

The Aesthetic Effects of Advertising Text Types and Thinking Styles in Hyper-connected Media

Authors: Jinpyo Park · Jae-young Kim
Journal: Journal of the Korea Convergence Society
Publication: 2020 · 11(3), 171–179
DOI: 10.15207/JKCS.2020.11.3.171

KCI Record

The Relationship between Perceived Spatial Characteristics of Train Stations and Attitudes toward Train Advertising

Authors: Jinpyo Park
Journal: Journal of OOH Advertising Research
Publication: 2017 · 14(3), 77–94
DOI: 10.22993/joa.14.3.201708.77

KCI Record

Railroad Advertising Policies in a Changing Outdoor Advertising Environment: Stakeholder Perspectives

Authors: Jinpyo Park
Journal: Ordo Economics Journal
Publication: 2016 · 19(4), 101–125
DOI: 10.20436/OEJ.19.4.101

KCI Record

An Exploratory Study on the Vitalization of Train Advertising

Authors: Jinpyo Park
Journal: Journal of OOH Advertising Research
Publication: 2015 · 12(2), 83–105

KCI Record

The Effects of Country-of-Origin Image, Brand Image, and Consumer Patriotism on Hybrid Product Evaluation

Authors: Jinpyo Park · Kang-sik Kim
Journal: Ordo Economics Journal
Publication: 2015 · 18(4), 169–191
DOI: 10.20436/OEJ.18.4.169

KCI Record

A Study on the Effects and Improvements of a Train Drivers’ Licensing System

Authors: Chan-bong Lee · Jinpyo Park
Journal: Journal of the Korean Society for Railway
Publication: 2015 · 18(1), 71–80

KCI Record

The Development of Fundraising Outdoor Billboard Advertising

Authors: Jinpyo Park
Journal: Journal of OOH Advertising Research
Publication: 2014 · 11(2), 101–125

KCI Record

The Effects of Store Image and Shopping Affect on Purchase Behavior: Attitudes toward Point-of-Purchase Advertising as a Moderator

Authors: Jinpyo Park
Journal: Ordo Economics Journal
Publication: 2014 · 17(3), 67–87

KCI Record

The Effects of Shopping Value and POP Advertising on Impulse Buying: The Moderating Effect of Shopping Involvement

Authors: Jinpyo Park · Jae-young Kim
Journal: The Korean Journal of Advertising and Public Relations
Publication: 2013 · (98), 184–219

KCI Record

Outdoor Advertising Officers’ Perceptions of Signboard Improvement Projects

Authors: Jinpyo Park
Journal: Journal of OOH Advertising Research
Publication: 2011 · 8(4), 91–130

KCI Record

A Comparative Study of Subway Advertising Systems in Korea, Japan, the United Kingdom, and France

Authors: Jinpyo Park · Jong Woo Jun · Hyung Suk Suh
Journal: Journal of OOH Advertising Research
Publication: 2011 · 8(3), 35–70

KCI Record

Consumer Responses to Mobile Advertising: A Technology Acceptance Model Approach

Authors: Jinpyo Park · Jae-young Kim
Journal: Journal of OOH Advertising Research
Publication: 2010 · 7(4), 71–103

KCI Record

Development Directions for Signboard Improvement Projects

Authors: Jinpyo Park
Journal: Journal of OOH Advertising Research
Publication: 2010 · 7(2), 79–105

KCI Record

Books

Understanding Modern Marketing

2025

이재철 · 박진표 · 성현선 · 오름디자인기획. 370 pp. ISBN 9791186405093.

Book record

Service Marketing

2025

이재철 · 성현선 · 박진표 · 오름디자인기획. 308 pp. ISBN 9791186405109.

Book record

History of Out-of-Home Advertising in Korea

2020.04.30

Coauthored by In-Seop Shin and others, including Jinpyo Park. Hankyungsa, 358 pages. ISBN 9788968442216.

Book details Coauthor details

Understanding Consumer Behavior

2018

이상환·김성진·김찬목·박수용·박정희·박진표·박현정·신정화·이재철·이창원·임태선·허원현·황민주 · 삼영사. ISBN 9788944504631.

RISS record Book details

Research Reports

Yeongju Comprehensive Employment Plan for the Eighth Municipal Administration (2023–2026)

Authors: Jin-pyo Park, Jae-cheol Lee and Yoon-jung Kim
Publication: Dongyang University Industry–Academic Cooperation Foundation · 2022.12
Role: Principal investigator
Note: A research report on the comprehensive employment plan submitted to Yeongju.

Yeongju Report PDF

Teaching and Public Engagement

Student research supervision and an encouragement award in a social enterprise competition

6 Dec 2025

Supervised the Dongyang IT Convergence Innovation student team, which received an encouragement award in the national university competition for outstanding social enterprise case studies.

University News

Article on eco-friendly agricultural consumption and ESG practices

28 Nov 2024

Contributed “Expanding consumption of environmentally friendly agricultural products to put ESG into practice,” published in Dong-A Ilbo on 28 November 2024.

Department Announcement Dong-A Ilbo Issue Archive

Supported tenant companies through the business incubator

Apr 2020

Identified as director of Dongyang University’s business incubator in 2020, when the centre promoted a Homeplus retail event and market access for tenant companies.

Herald Business

Lecture at the public–private dietary education workshop

15 Dec 2017

Delivered a lecture on communication strategies for dietary education at the workshop hosted by the Ministry of Agriculture, Food and Rural Affairs.

University News

Cheongbaji supervision and a silver award in the 2017 dietary education competition

27 Oct 2017

The student club supervised by Jinpyo Park received the Minister of Agriculture, Food and Rural Affairs silver award.

University Faculty News

Supervision of Cheongbaji’s dietary education campaign

14–18 Jul 2017

Supervised Cheongbaji’s healthy eating campaign across railway stations from 14 to 18 July 2017.

Sogang University Newspaper

Cheongbaji supervision and a top award in a dietary education competition

12 Nov 2016

Cheongbaji, the student club he supervised, received the top award (the Minister of Agriculture, Food and Rural Affairs Award) in the 2016 university dietary education club competition.

University News

Supervision of the healthy eating expedition

15–21 Aug 2016

Guided a student expedition selected for the Ministry of Agriculture, Food and Rural Affairs programme. The students carried out a seven-day dietary education campaign in North Gyeongsang Province.

University News

Back to researcher profile

Jin-pyo Park · Full list

Teaching and research

Journal Articles

An Exploratory Study on the Expansion of Free Outdoor Advertising Zones and the Construction of Place Branding and Digital Ecosystems

A Study on the Digital Transformation of Fundraising Outdoor Advertising: Institutions, Business Viability, and Operations

A Study on the Legal Validity and Development of Specific Outdoor Advertising Zones: In-depth Interviews with Experts

An Exploratory Study of Rational Management of Outdoor Advertising for Maintenance: Expert Perceptions

Expert Perceptions of Public Support through Fundraising Outdoor Advertising: International Events and the South–North Joint Olympics

The Aesthetic Effects of Advertising Text Types and Thinking Styles in Hyper-connected Media

The Relationship between Perceived Spatial Characteristics of Train Stations and Attitudes toward Train Advertising

Railroad Advertising Policies in a Changing Outdoor Advertising Environment: Stakeholder Perspectives

An Exploratory Study on the Vitalization of Train Advertising

The Effects of Country-of-Origin Image, Brand Image, and Consumer Patriotism on Hybrid Product Evaluation

A Study on the Effects and Improvements of a Train Drivers’ Licensing System

The Development of Fundraising Outdoor Billboard Advertising

The Effects of Store Image and Shopping Affect on Purchase Behavior: Attitudes toward Point-of-Purchase Advertising as a Moderator

The Effects of Shopping Value and POP Advertising on Impulse Buying: The Moderating Effect of Shopping Involvement

Outdoor Advertising Officers’ Perceptions of Signboard Improvement Projects

A Comparative Study of Subway Advertising Systems in Korea, Japan, the United Kingdom, and France

Consumer Responses to Mobile Advertising: A Technology Acceptance Model Approach

Development Directions for Signboard Improvement Projects

Books

Understanding Modern Marketing

Service Marketing

History of Out-of-Home Advertising in Korea

Understanding Consumer Behavior

Research Reports

Yeongju Comprehensive Employment Plan for the Eighth Municipal Administration (2023–2026)

Teaching and Public Engagement

Student research supervision and an encouragement award in a social enterprise competition

Article on eco-friendly agricultural consumption and ESG practices

Supported tenant companies through the business incubator

Lecture at the public–private dietary education workshop

Cheongbaji supervision and a silver award in the 2017 dietary education competition

Supervision of Cheongbaji’s dietary education campaign

Cheongbaji supervision and a top award in a dietary education competition

Supervision of the healthy eating expedition

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