Hyeon-seon Seong

Seong studies customer experience in tourism and hospitality, with a focus on marketing, service management and customer satisfaction. Main topics include wellness tourism, platform ESG management and hotel reviews.

Teaching and research

At Dongyang University’s Department of IT Convergence Management, Seong teaches and researches marketing, service management and customer satisfaction. Seong examines the relationships among consumer value, emotions and behavior in tourism and service settings.

Official faculty directory

Journal Articles

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Reviewer Platform Level and LIWC Clout in Online Hotel Reviews: The Moderating Role of Hotel Class and an Impression-Management Perspective

Authors: Jung-won Lee · Hyeon-seon Seong
Journal: 호텔리조트연구
Publication: 2026 · 25(4), 339–357
DOI: 10.62532/khrc.2026.08.25.4.339

KCI record

The Effects of Restorative Servicescapes in Wellness Tourism Destinations on Experience Value, Emotional Responses, and Behavioral Intention

Authors: Hyeon-seon Seong
Journal: 관광연구저널
Publication: 2025 · 39(1), 21–34
DOI: 10.21298/IJTHR.2025.2.39.1.21

KCI record

The Effect of Selective Attributes of Delivery Applications on Customer Satisfaction, Flow, and Behavioral Intention

Authors: Qing-Hua Wang · Hyeon-seon Seong
Journal: 생산성연구: 국제융합학술지
Publication: 2024 · 38(특별2), 77–103
DOI: 10.15843/kpapr.38.s2.2024.10.77

KCI record

The Effects of Casino Physical Environment on Emotional Response, Perceived Service Value, and Behavior Intention: A Case Study of a Casino Hotel in Macau

Authors: Zilong Zhang · Hyeon-seon Seong
Journal: 관광연구저널
Publication: 2024 · 38(3), 103–115
DOI: 10.21298/IJTHR.2024.9.38.3.103

KCI record

The Effect of Group Foodservice Servicescape on Store Image, Relationship Quality and Customer Behavior: Focusing on the Moderating Effect of Personality Type

Authors: Chul-Soo Woo · Hyeon-seon Seong
Journal: 호텔리조트연구
Publication: 2024 · 23(4), 229–251
DOI: 10.62532/khrc.2024.08.23.4.229

KCI record

Books

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Understanding Modern Marketing

2025

이재철 · 박진표 · 성현선 · 오름디자인기획. 370 pp. ISBN 9791186405093.

Book record

Service Marketing

2025

이재철 · 성현선 · 박진표 · 오름디자인기획. 308 pp. ISBN 9791186405109.

Book record

International Cultural Tourism

2012

성현선 · 새로미. ISBN 9788964760451.

Book record

International Business Manners: Cross-Cultural Communication

2012

성현선 · 정지선 · 새로미. ISBN 9788964760352.

Book record Book information

Tourism: Theory and Practice

2012

성현선 · 석학당. ISBN 9788993158533.

Book record Book information

Teaching and Public Engagement

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Book Conversation with Students and Local Residents

2025-11-04

At a Dongducheon Campus library book event, Seong explored The Tyranny of Merit with 40 students and local residents.

Official notice

Teaching Interview Published by the Department

2023-10-12

The department’s official channel released an interview with Seong about teaching.

Official notice

Reported Appointment as Head of Business and Tourism

2014-01-03

A 2014 personnel report listed Seong as head of Dongyang University’s Division of Business and Tourism.

News report

Customer Service Training for Yeongju Public Officials

2013-06-21

Seong taught customer interaction, telephone inquiries and complaint handling to approximately 200 Yeongju public officials working in citizen service roles.

Official notice

Student Community Service Funded by the Ginseng Festival

2012-11-02

A press report described Business and Tourism students supporting older residents living alone with festival proceeds, and introduced Seong’s perspective on voluntary student service.

News report