Hyeon-seon Seong · Full list
Browse research outputs, teaching and public engagement by category.
Teaching and research
At Dongyang University’s Department of IT Convergence Management, Seong teaches and researches marketing, service management and customer satisfaction. Seong examines the relationships among consumer value, emotions and behavior in tourism and service settings.
Journal Articles
The Effects of Restorative Servicescapes in Wellness Tourism Destinations on Experience Value, Emotional Responses, and Behavioral Intention
The Effect of Selective Attributes of Delivery Applications on Customer Satisfaction, Flow, and Behavioral Intention
The Effects of Casino Physical Environment on Emotional Response, Perceived Service Value, and Behavior Intention: A Case Study of a Casino Hotel in Macau
The Effect of Group Foodservice Servicescape on Store Image, Relationship Quality and Customer Behavior: Focusing on the Moderating Effect of Personality Type
A Study on the Effect of Veterans Service Quality on Relationship Quality, Customer Satisfaction, and Organizational Performance
The Impact of ESG Management of Online Platform Companies on Social Consumption Value, Corporate Image and Behavioral Intentions
The Effect of e-Service Quality of Beauty Medical Service on Flow, Satisfaction, and Loyalty
A Study on the Effects of Global Corporate Social Responsibility (CSR) on Corporate Image, Relation Orientation, and Performance: Focusing on the Korean Food Service Industry in Vietnam
Effects of Relationship Marketing Factors in Skin Care Salons on Customer Satisfaction, Relationship Commitment and Relationship Outcomes
The Effects of CRM on Customer Satisfaction, Switching Cost and Customer Loyalty: Focused on the Beauty Service Industry
The Effects of CRM Activities on Relational Benefits, Relational Commitment and Behavioral Intention: Focused on Beauty Business
A Study on the Influence of Corporate Social Responsibility (CSR) on Corporate Image and Performance
Effects of Store Image on Perceived Value, Customer Satisfaction and Loyalty: The Case of Qingdao, China
Effects of Local Festival Service Quality on Visitors’ Emotions, Satisfaction and Behavioral Intentions: The Punggi Ginseng Festival
A Study on Visitor’s Motivation, Satisfaction and Behavioral Motivation at Local Festival
A Study of the Effect of the e-Customer Relationship Management on the Structural Relationship and Customer’s Perception in the Hotel Industry
A Study of the Effect of the e-CRM on the Structural Relationship, Encounter Satisfaction, Customer’s Perception, and Relationship Orientation in the Hospitality Industry
A Study on CRM in the Theme Park Industry: A Case on CRM in Samsung Everland
Books
International Business Manners: Cross-Cultural Communication
2012
Hospitality Service: Theory and Practice
2009 · 2010
Introduction to Tourism Business
2007 · 2010
Understanding Tourism
2007 · 2008
Teaching and Public Engagement
Rural Tourism and Service Management Lecture at Dansan Hope Academy
2010.11.22
Announced Discussant at the Yeongju Development Strategy Seminar
2009-11-26
Announced Discussant at the 2008 Yeongju Development Strategy Seminar
2008-12-17
Career and Academic Service
Professional Experience in Service Training and Consulting
Prior experience
Historical Academic Society Service
2008 · 2012
Related updates
Book concert with students and local residentsThree faculty members coauthor two marketing textbooksSeong’s teaching interviewProfessor Seong Explains the Simplification of Admissions ProceduresPress Coverage of Professor Seong’s Admissions AdministrationHistorical University Appointments of Professors Seong and ParkHistorical University Appointments of Professors Seong and LeeProfessor Seong Trains Yeongju Public Officials in Customer ServiceBusiness and Tourism Students Support Local Older ResidentsProfessor Seong Lectures on Rural Tourism and Service ManagementProfessor Seong’s Students Support Neighbors with Festival Proceeds