Jungwon Lee · Full list
Browse research outputs, teaching and public engagement by category.
Teaching and research
At Dongyang University’s Department of IT Convergence Management, Lee teaches and researches e-business and data analytics. Lee examines online reviews, consumer behavior and national culture, as well as applications of machine learning in marketing.
Journal Articles
When Generative AI Is Reported as a Leading Travel Information Source: Rank-Sensitive Associations with Completed-Trip Portfolios and Implications for Sustainable Destination Governance
When Brand Prominence Mutes Uniqueness: Deconstructing the Prominence Paradox with Network Science and Machine Learning
A constraint on the self: The dual role of prior market reputation in multidimensional differentiation within platform ecosystems
Beyond static optimality: a dynamic and strategically contingent framework for marketing positioning in cultural markets
The cultural gatekeeper: a three-level multilevel meta-analysis of the CSR attitude-behavior gap
The paradox of returning backers: funding success and the observable engagement disconnect in crowdfunding
When and Why Managerial Responses Work: A Dual-Process Model of Linguistic Cues, Review Rating, and Usefulness
Analysis of the Impact of University Makerspaces on the Quantitative Growth of Startups
Reviewer Platform Level and LIWC Clout in Online Hotel Reviews: The Moderating Role of Hotel Class from a Linguistic Impression Management Perspective
The U-Shaped Relationship between K-pop Genre Atypicality and Popularity Based on Platform Audio Data: The Moderating Effect of Artist Status
The impact of keyword characteristics on seller performance in e-commerce platforms: focusing on the moderating effect of product types
Institutional Environments and Startup Internationalization: The Role of Social Insurance
Beyond additivity: a Configurational Theory of university-ecosystem alignment for founder creation
Strategic distance and hotel popularity: Moderating effects of brand positioning
A Cross-Cultural Study on the Effects of Government Control Policies on Mobility in COVID-19
Is It Possible for the Small Store to Recover Sales after COVID-19? The Roles of Owner Resilience and Digital Transformation
From Big Data to Cultural Intelligence: An AI-Powered Framework and Machine Learning Validation for Global Marketing
Optimizing Distinctiveness in Global E-Commerce: How Textual Marketing Signals Drive Foreign Customer Engagement on Digital Platforms
Substantive Action and Communication in Corporate Philanthropy: Implications of Hypocrisy and Stakeholder Type
The Experience Paradox: Problematizing a Common Digital Trace Proxy on Crowdfunding Platforms
The Impact of National Culture on Consumer Evaluation of Online Reviews: A Big Data Approach Using Hofstede’s Cultural Dimensions
How Social Login Shapes Emotional Expression in Online Reviews: Evidence from a Natural Experiment and Cultural Moderation by Individualism
The Effect of Linguistic Complexity in Social Media Content on Customer Engagement: Differences between B2B and B2C Brands
The Relationship between Entrepreneurs’ Linguistic Styles and Fundraising Performance: A Machine Learning Approach
The Effects of Linguistic Style and Business Orientation in Crowdfunding Content on Funding Success
Entrepreneurial Orientation and Crowdfunding Performance: The Moderating Role of Founders’ Prior Success
Market Analysis for Product Improvement and New Product Development: A Machine Learning Approach
Product and Market Ambidexterity and SME Performance: The Moderating Role of the Usefulness of Government Support Policies
Curvilinear effects of corporate philanthropy on stakeholders and financial performance
Reexamining review variance and movie sales: the inverted-U-shaped relationship and boundary conditions
The Effect of eWOM on Movie Sales Considering Competition and Culture
The Effects of Gamification of e-Learning Platforms on Engagement: Focusing on Moderating Effects of Interaction, Difficulty, and Length
Effects of Customer Experience of Digital Healthcare on Service Satisfaction and Subjective Well-Being: Focusing on Telemedicine Services
Relationship between Reviewer’s National Culture, CSR Information, and Review Usefulness
Cultural Backgrounds of Reviewers, Negative Emotions, and Review Helpfulness: An Impression Management Perspective
AI-Aided Trend Analysis of Astronomical Research Publications: Focused Sundial and Gnomon Research
Do CSR Activities Improve Short-Term Financial Performance? Competitive Mediating Effects of Job Satisfaction
The Effect of E-commerce Platform Seller Signals on Revenue: The Moderating Effect of Keyword Specificity
The Impact of E-Commerce Platform Sellers’ Keyword Selection on Sales Revenue
The Influence of National Culture on Online Device Switching Effects in Consumer Journeys: A Comparison between Asia and the West
The Effects of Device Switching on Online Purchase: The Moderating Effects of Switching Time and Internet Infrastructure
Effect of Reviewer Writing Device Type (Mobile vs. PC) on the Linguistic Style of Hotel Reviews: Foreign Traveler Reviews of Hotels in Seoul
The Effect of Service Employees’ Job Satisfaction on Service Quality: The Moderating Effect of Industry Average Service Quality
Differences in the Consumer Journey: Focusing on Connected Devices and Purchase Conversion
A Cross-Cultural Study on the Effect of Government Control on COVID-19 Vaccination
The Effects of Entrepreneurial Resources and Government Policies and Support Programs on Entrepreneurial Intention: The Moderating Role of Market Change
Marketing Mix and Sales in the Film Industry: A Comparison of Superstars and the Long Tail
Customer engagement on social media, brand equity and financial performance: a comparison of the US and Korea
Social media content, customer engagement and brand equity: US versus Korea
The effect of consumer group breadth and depth on movie sales: the mediating effect of eWOM-to-viewing ratio
The effects of corporate, review and reviewer characteristics on the helpfulness of online reviews: the moderating role of culture
Website Features Influencing Online Shopping Mall Performance: Moderating Role of Product Involvement
The Effect of Fundraising Type on Competency and Growth Possibility of Venture Company: Moderating Roles of Founder’s Stake
A Meta-Analysis of Antecedents and Consequences of Customer Engagement in Social Media: Moderating Effects of Cultural Background
Does Webcare Affect Review Helpfulness? Effects of Topic-Consistency and Source Credibility
A Comparison and Interpretation of Machine Learning Algorithm for the Prediction of Online Purchase Conversion
A Multi-Level Analysis on Factors Influencing the Usefulness of Online Review in the Global Hotel Market
Do the Linguistic Styles of Brand Messages Affect the Customer Engagement on Social Media?
The Relationship between Social Media Content Topics and Customer Engagement: A Machine Learning Approach
The Influence of Social Media Content Characteristics on Brand Equity by Mediating Customer Engagement: Comparison between Korea and the US
What’s Different about Fake Review?
Do the Linguistic Styles of Hotel’s Tweet Message Affect Customer Engagement?
Seller’s Impression Evaluation and Sales Performance in the Talent Market of the Sharing Economy
Do CSR Activities Improve Financial Performance? Focused on Job Satisfaction and Firm Size
The Effects of Ownership and Cooperation Network on Innovation Performance among Venture Companies: Moderating Effects of Corporate Growth Stage and Regional Conditions
The Effects of Online Reviews on Movie Sales: A Comparison of Korea and US
The Effect of Tangible Compensation and Work-Life Balance on Innovation Performance Mediating Job Satisfaction: Focusing on Self-Determination Theory
How Online Fundraising Campaign Characteristics Relate to Electronic Word-of-Mouth and Fundraising Performance
Company Facebook Referrals and Customer Return Visits: The Moderating Role of Average Site Visit Depth
Effects of Publicizing CSR Activities on Corporate Performance Mediating Brand Equity: A Moderated Mediation of Product and Service
Contents Characteristics Influencing Popularity of Company Facebook Posting: Comparison of Korean and English Pages
Website Characteristics and Inflow Factors Influencing eWOM Volume of Small Online Shopping Malls
The Effects of eWOM Volume on Corporate Performance through Brand Equity: Differences between Products and Services
An eWOM Route through Social Media: The Moderating Effect of Mobile Visiting
The Effect of Psychological Arousal on Online Word-of-Mouth Performance in the Movie Industry
The Effects of eWOM Valence and Variance on Movie Sales: The Moderating Effects of Competing Movies’ eWOM
The Effect of Online Word of Mouth on Movie Sales: Moderating Roles of Types of Social Media
An IT-Based Corporate–Community Innovation Model: The Case of Samasource Microwork
Factors Influencing Satisfaction after Using Sharing Service: Trust, Utility, and Promotion
Awards and Honors
Outstanding Paper Presentation Award, 2026 Spring Conference
Outstanding Paper Presentation Award, Spring Conference
22nd Korean Management Review Outstanding Paper Award
Grand Prize, Doctoral Dissertation Competition, DMAC Joint Academic Symposium
Best Paper Award, 2021 Autumn Conference
Outstanding Thesis Award
Encouragement Award, 16th KMAC Management Innovation Research Paper Competition
Outstanding Thesis Award
Outstanding Paper Presentation Award, 2019 Autumn Conference
Doctoral Consortium Best Paper Award, 2019 Convergence Conference
Outstanding Paper Award, 2018 Spring Conference
Best Paper Award, 2015 Autumn Conference
Patent Applications
Startup support AI solution system
Teaching and Public Engagement
Korean University Newspaper Covers Research on Musical Differentiation and Reputation
2026